- Solid project management and team leadership abilities – able to keep projects on track even under difficult circumstances, build consensus amongst all stakeholders and deliver exceptional results
- Experienced with a wide variety of media including film, video, print, web, and events, with expertise in determining best media channel for delivery of targeted communications
- Unique blend of strategic and creative acuity that has consistently been valued by employers and that has helped organizations achieve their goals
- Strong marketing expertise – launched award-winning products and established / strengthened brand identity for numerous products and services
- Exceptional combination of hard and soft skills from software savvy and process methodology to risk management, learning agility, and interpersonal effectiveness.
Strategic Planning
- Persuaded the executive management team of a $10 million company to focus on the company’s brand in order to define and execute a new strategic marketing plan to counteract a severe economic downturn.
- Recruited for strategic insight and marketing savvy by a nationally acclaimed institute for artistic and creative professionals.
- Co-managed a comprehensive redesign of the marketing plan for 4 programs in a network of 5 schools, during a transitional phase for a non-profit organization.
- Researched and collected critical data that enabled school leaders to focus on most popular courses with greatest potential.
Project Management & Leadership
- Oversaw a team of 20+ graphic designers, programmers and account managers on Kraft brand projects that included Jell-O, Miracle Whip and Good Seasons for a leading agency in high-end, cutting edge interactive marketing for Fortune 500 clients.
- Spearheaded and managed projects for a large manufacturer that included all web-based initiatives; graphic design, layout and copywriting for retail campaigns.
- Managed the design and layout of a new 90-page wilderness school catalog in the middle of a large reorganization and produced catalog 2 months ahead of schedule.
- Orchestrated the overhaul of an entire marketing campaign, including a 300+ page web site, email communications, catalog, postcards and brochures for a non-profit organization.
- Played key role in creation of an award-winning exhibit for Moss, Inc. 2 years-running at the Globalshop retail trade show.
- Revamped outdated marketing materials and developed quality sales tools to facilitate a transition from tradeshow to retail market place.
- Designed a consistent look for all marketing collateral that helped to increase enrollment and brand identity for an outdoor school.
Created and launched several websites, (including an award-winning site for children) for clients that included visual artists, successful musicians and a community arts entity as an independent web consultant. Won 2002 Maine Media Women Communications Contest awards for 2 sites. - As producer for a top interactive marketing agency, oversaw the production of the Kraft Interactive Kitchen website that garnered numerous awards including Computerworld “Top 100 of the Web” and Direct Marketing Association’s Echo Award.
POP!TECH INSTITUTE, Camden, ME
Presenter of the Pop!Tech conference on technology, culture, and innovation
Associate Producer Fall 2007
Provided consultation based on 8 years of active involvement with the conference; managed photo exhibits, signage production & placement; graphic design; speaker management.
OUTWARD BOUND, Rockland, ME
Premier non-profit adventure learning organization
Marketing Manager 2003 to 2005
Managed projects that included marketing strategy, web site development, graphic design and production and marketing collateral for national experiential education organization.
MOSS INC., Belfast, ME
$10 Million manufacturer of fabric structures used for exhibits, events and retail interiors
Marketing Communications Manager 2002 to 2003
Strategized, created, and managed marketing collateral including graphic design, writing, PR, photography, and web and e-mail authoring. Directed corporate presence at trade shows.
LAURA CANNON WEB AND MULTIMEDIA, Rockport, ME
Firm catering to clients wanting to leverage the internet to expand marketing reach
Independent Web Consultant / Producer / Designer 2000 to 2004
Consulted to individuals and small businesses on web design and production, personally creating and launching sites.
MAINE MEDIA WORKSHOPS, Rockport, ME
Renowned learning center for media and creative professionals
Project Manager – Web Development 1999 to 2000
Redesigned and launch The Workshops’ web presence, from site structure to visual design to copywriting and coding.
STRATEGIC INTERACTIVE GROUP (SIG), now Digitas, Boston, MA
Global interactive agency providing cutting-edge marketing for top caliber national and international brands
Web Producer 1996 to 1998
Managed a team of 20 professionals and acted as liaison between creative professionals and sales. Wielded a budget of $1.5 million for Kraft Foods account. Managed and consulted on a wide array of projects for “umbrella” brand and individual product brands. Consulted on/managed data architecture of Oracle database.
Earlier Employment:
- SIXTH GEAR MULTIMEDIA, New York, NY Multimedia Producer 1995 to 1996
- HEARST NEW MEDIA / HOME ARTS, New York, NY Production Manager 1995
- PRIMALUX VIDEO, New York, NY Production Assistant 1992 to 1994
UNIVERSITY OF COLORADO, Boulder, CO – BFA , Photography, Video and Film
CONTINUING EDUCATION – Workshops & seminars in Photoshop, Flash, streaming media, multimedia, and dynamic web development, through Maine Media Workshops, Macromedia/Adobe, Thunder Lizard Productions, and Bridge Education.
TECHNICAL PROFICIENCIES – Microsoft Word, Excel, Project, Visio; Adobe Photoshop, ImageReady, InDesign; Macromedia Dreamweaver, Flash, Director; HTML; Final Cut Pro; Media Cleaner Pro; Real Producer; PC/Mac proficient
- Pop!Tech Working Group, Marketing Committee, Green Room Co-ordinator
- Maine Media Women 2002 Media Contest Award-Winner, Guest Speaker
- Chocorua Lake Association (NH), Member and served on Board of Directors 2002-03
- Maine Grand Opera, Volunteer
