Laura Cannon - Project Manager


Career Focus: Project Manager
Value Offered
  • Proven cross-functional team leadership talent to build consensus amongst all stakeholders and keep projects on track even under difficult circumstances to deliver exceptional results

  • Exceptionally diverse combination of hard and soft skills from software savvy and process methodology to risk management, learning agility, and interpersonal effectiveness

  • Unique blend of strategic and creative acuity to fill multiple roles on a small team and interact productively with all departments

  • Deep and broad experience in media digital, social, print, and video, with expertise in determining best media channel for delivery of targeted communications

  • Strong marketing expertise in launching award-winning products and strengthening brand identity for a diverse selection of organizations

Professional Experience
Strategic Analysis & Planning

  • Played key role in senior management of successful eCommerce start-up, bringing to market a new digital gifting platform for consumers and businesses and establishing the company as the market leader.

  • Identified opportunities based on user data analysis to create new revenue channels leveraging existing product capabilities for significantly higher rates of revenue.

  • Provided process analysis and guidance for leading international education and exchange nonprofit, enabling new VP of Marketing to rationalize new processes, roles, and investments to effectively meet MarComm goals.

Production Management & Leadership

  • Integrated direction from C-suite, chief engineer, investors, and subject matter experts to direct a complex open science community platform from Proof of Concept to Minimum Viable Product.

  • Established the processes and orchestrated the launch of a multi-tiered, vanguard eCommerce application for over 50 national brands, such as The Home Depot, Williams-Sonoma, and Groupon.

  • Oversaw a team of 20+ graphic designers, programmers and account managers on Kraft brand projects for a leading agency in high-end, cutting edge interactive marketing for Fortune 500 clients.

Media & Marketing

  • Directed parallel initiatives of a pilot Global Media Center to dramatically increase and collect user-generated content, grow community engagement, and configure and populate a Digital Asset Management platform, to convey the customer experience and tell the company story from an authentic standpoint.

  • Designed, managed, and conducted statistical analysis of marketing placements and promotion types across print, video, mobile, and social platforms, leading to a focus of resources on the most profitable initiatives.

  • Planned and produced a new strategic branding and marketing plan for a $10 million manufacturing company, to counteract a severe economic downturn and facilitate the expansion to new markets.

Career Chronology

Independent Consultant Spring 2013 to present
Providing strategy, analysis, direction, and management of functional process, web platform development, media production, and marketing communications, to nonprofit and commercial organizations.
Select clients: CIEE, Open Therapeutics, Knowbella Tech

CASHSTAR, INC., Portland, ME
Director of Client Services Fall 2008 to Spring 2013
Process development and implementation on a groundbreaking digital gifting and incentive platform for the emerging market leader. Managed cross-functional teams to execute and expand client offerings via new features and channels.

Associate Producer Fall 2007
Consultation based on 8 years of active involvement with conference focused on technology, culture, and innovation; management of photo exhibits, signage production & placement; graphic design; speaker management.

Marketing Manager 2003 to 2005
Project Management including marketing strategy, web site development, graphic design and production and marketing collateral for premier non-profit adventure learning organization.

MOSS INC., Belfast, ME
Marketing Communications Manager 2002 to 2003
Strategy, design, and production of to-the-trade marketing collateral for $10 Million manufacturer of fabric structures for exhibits and retail spaces. Direction of corporate presence at trade shows, print and digital channels, and PR.

Independent Web Consultant / Producer / Designer 2000 to 2004
Consultation on leveraging the internet to expand marketing reach, designing, producing, and launching sites.
Select clients: Maine Media Workshops, Zoey's Room

Web Producer 1996 to 1998
Liaison between technical, creative, and marketing teams as manager of 20 professionals for global interactive agency providing cutting-edge marketing for top caliber national and international brands; Oracle database architecture.

Early Career:

  • HEARST NEW MEDIA / HOME ARTS, New York, NY Production Manager
  • PRIMALUX VIDEO, New York, NY Production Assistant
Education, Special Skills, Other

UNIVERSITY OF COLORADO, Boulder, CO – BFA , Photography, Video and Film

CONTINUING EDUCATION – Workshops & seminars in Photoshop, InDesign, Final Cut Pro, project management, multimedia, and dynamic web development, Maine Media Workshops, Adobe, and lynda.com

COMMUNITY SERVICE – Vice President, Bayside Neighborhood Association (advocacy & community building);
Education & Outreach Committee, Chocorua Lake Conservancy (newsletter & events for land stewardship).

TECHNICAL PROFICIENCIES – Microsoft Word, Excel, PowerPoint, Project, Visio; Adobe CC Photoshop, ImageReady, InDesign, Acrobat, Dreamweaver; Apple Final Cut Pro X; ExactTarget; HubSpot; WordPress; Asset Bank; Atlassian JIRA; Slack. PC/Mac proficient, platform-agnostic. Versant in agile / iterative and traditional / waterfall PM methodologies.