207-542-7059
laura@lauracannon.com
Laura Cannon - Project Manager

 

A sampling of products and projects I have facilitated, led, or authored:

 
New Product Launches
 
CashStar Digital Gifting and Incentive Platform:
Planning, management, and continuous process improvement for the launch of an innovative new gifting, rewards, and incentive platform.
CashStar eGifting and Incentive Platform
 
CIEE Global Media Center:
Directed the execution of a pilot program to dramatically increase user-generated content, grow community engagement, and populate an asset database, to convey the customer experience and tell the company story from an authentic standpoint.
CIEE Global Media Center
 
Therapoid Online Platform:
Directed the process from Proof of Concept to Minimum Viable Product for open science collaboration platform to maximize value of dormant scientific research.
Therapoid Open Science Platform
 
Marketing Campaigns
 
Outward Bound Wilderness: Comprehensive re-branding and redesign of marketing campaign: Web site, catalog, brochures, mailers, postcards.
Outward Bound print collateral and website
 
Moss, Inc.: New brand marketing campaign, to-the-trade brochure, mailers, and trade show presence.
Moss print collateral and tradeshow booth
 
Web Sites
 
Businesses:
A premier media crafts educational institute, a non-profit community arts portal, a novelty T-shirt producer, a nonprofit youth empowerment group, and an artisan leathercraft store.
The Workshops, Waldo Arts, Swig, Mainely Girls, Travellers Leather
 
Musicians:
An African drummer, a folksinger/storyteller, an indie rocker, and a ragtime pianist.
Bonga, Jennifer Armstrong, Laurie Geltman, Glenn Jenks
 
Artists:
An ethereal image maker, an alternative process photographer, and a fine art painter.
Cig Harvey, Jonathan Bailey, R. Kirk Moore
 
Large-scale Multimedia
Kraft Interactive Kitchen:
An oracle database-driven consumer web site.

Zoey's Room:
A rich media interactive on-line community.

Country Living Style:
A home & lifestyle CD-ROM.

KraftFoods Website, Zoey's Room, Country Living Style